The Hype Machine is a fascinating, accessible and eminently readable rumination on our addiction to social media, it's causes and the pros and cons of said obsession. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight. Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse.Īral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers - to everyone who hopes to change the way we think and act - which is why its consequences affect everything from elections to business, dating to health. MIT Professor Sinan Aral isn’t only one of the world’s leading experts on social media - he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology’s great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.Ī landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyond. Along the way, he covers a wide array of topics, including how network effects fuel Twitter's and Facebook's massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers-to everyone who hopes to change the way we think and act-which is why its consequences affect everything from elections to business, dating to health. MIT professor Sinan Aral isn't only one of the world's leading experts on social media-he's also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology's great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health.ĭrawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. a lively, engaging masterpiece."-Erik Brynjolfsson, bestselling co-author of The Second Machine Age Version 2 of the site was released just this past fall and featured greater personalization capabilities, such as favoriting and customized feed creation.A landmark insider's tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond The site generates revenue through both on-site advertisements and music sales leads. The Hype Machine was originally started in 2005. The site’s built-in player also lets you play the year’s songs back-to-back and instantaneously. The song picks are broken down into months so you can see what was popular in, say, January of last year. CEO Anthony Volodkin says that the year’s picks were made through extensive analysis of the data collected throughout 2007. Not interested on keeping tabs on the music scene on a daily basis? You’re in luck – The Hype Machine just released its 2007 Music Blog Zeitgeist, a collection of the best songs, albums, and bands of 2007. The Hype Machine does the same for music, saving indie music aficionados the time it would take to scour the web for the hottest new songs. Comparisons can be drawn to Techmeme, which curates a selection of the best tech news articles from the multitude published each day. The site continuously collects material, including reviews and songs, from the best music blogs on the net. The Hype Machine is a great music blog aggregator that we’ve somehow failed to write about until now.
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