Another micro trend is balancing a healthy lifestyle and occasional indulgences as well as searching out brands that are incorporating functional ingredients and adaptogens into food, beverage and fragrance products while maintaining the familiar tastes, textures and sensorial experiences. Microtrends for this category include mood modification through "natural" remedies including essential oils and products containing botanical extracts or food-grade botanicals. Health-Forwardīell has highlighted this trend to reflect the consumer interest in becoming immersed in holistic wellness and prioritizing mental health and self-care. Microtrends for this category include flexitarian options as a way of a healthier lifestyle, clean label and value-adding tech to enhance the flavors, smells and appeal of natural ingredients and finished products. The concept of green innovation is to safeguard the future of the planet, without sacrificing the familiar scents and taste sensations consumers continue to crave. Microtrends for this category include fusion flavors and collaborations, craft immersive experiences and products that engage the senses and create memorable moments. The Union of Imagination & Technologyīell highlights the growing consumer interest in interconnectedness via physical and digital fusion called "phygital," and a gravitational pull toward the metaverse and digital dimensions. Each macro trend is then broken down into various microtrends tied to unique geographies, categories, flavors, fragrances and botanicals in the United States and across regional locations. (Bell) recently announced updated trend inspirations for 2023 via the company's Spark–Ignites Creativity, Inspires Senses platform.īell’s Spark Trends platform outlined five global macro trends impacting consumers, representing core behavioral values.
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